Selecting the Right Recruitment

Marketing Technology for your Business

Wednesday, May 29, 2019

4:30 PM BST | 11:30 AM EST | 8:30 AM PST

According to Aptitude Research, over 70% of enterprise organizations are investing in recruitment marketing capabilities this year, and evaluating different providers and solutions for very different needs: Some companies want support with career sites, some companies want a true CRM, and some companies are not sure what they want.

In order to help provide clarity on the complex market of recruitment marketing platforms, and highlight the key differentiators of the leading providers in this space, Kelly Cartwright, head of Talent Acquisition Technology Strategy at Amazon Web Services, and Madeline Laurano, founder of Aptitude Research, will be discussing some of the latest trends in recruitment marketing and key recommendations for evaluating providers.

Some of the questions they will address include:

  • What criteria should companies use when evaluating recruitment marketing providers?

  • Are features more important than customer support and partnership?

  • What role does AI play in recruitment marketing?

  • How can TA work to build a business case for this investment?

  • What should organizations think about in the future?


Our guest for this webinar, Kelly Cartwright, is the head of Talent Acquisition Technology Strategy at Amazon Web Services. In this position she oversees the design and implementation of programmatic and technology enabled solutions that enhance the candidate experience and  improves recruiter efficiency. She is also responsible for evaluating third party recruiting product and technology solutions.  Prior to her current role, she was the Head of Talent Acquisition for the North America Retail where she was responsible for developing and executing the talent acquisition strategy for Amazon’s Retail business.

Kelly has more than 20 years of experience in the Human Capital Management industry with deep expertise in the rapid development, delivery and implementation of professional services and technology solutions. Prior to joining Amazon she held leadership positions with Randstad, Korn Ferry and several start up talent acquisition technology solution firms.

Our host, Madeline Laurano, is a founder at Aptitude Research. Madeline’s primary focus over the last 12+ years has been on the talent management market, specializing in talent acquisition. Her work helps companies both validate and reevaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency.

Before Aptitude Research Partners, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is co-author of Best Practices in Leading a Global Workforce and has been quoted in the Wall Street Journal, The Boston Globe, Yahoo News, and The Financial Times. 


Kelly Cartwright
Amazon Web Services, Head of Talent Acquisition Technology Strategy

Madeline Laurano
Aptitude Research, Founder

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